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Most

designers

can't

read code.

Most

devs

can't

feel UX.

I

do

both

and

it shows.

Experience

Places That Shaped My Work

Development

taught

me

structure.

Design

is

where

it

sparked.

Who is Joel?

The Billion $$$ Question

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Who am I?

By Joël K. Imfeld

Wednesday, Mar 18, 2026

Designing Between Code and Experience

Most designers think in screens. I think in systems.


My background as a trained computer scientist shapes how I approach design, not just what something looks like, but how it's built, how it scales and whether it will still make sense in two years. I work at the intersection of design and engineering, which means I can have honest conversations with developers, push back when something doesn't need to be complicated, and make decisions that hold up beyond the mockup.

From Development to Design

I started in web development and moved into UX and UI design, not because I stopped caring about code, but because I realised the bigger problems were happening one step earlier. How a product is structured, how interactions are sequenced, how a design system is architected, that's where I want to work.

Design with a Technical Backbone

I think in components, not pages. In tokens, not colours. In flows, not frames. That way of thinking makes me useful in environments where design and development have to actually work together, not just hand things off.

Beyond the Day-to-Day

Outside my main role I run several independent creative projects, and that's not a coincidence. Design is not something I switch off after work. It's how I think, what I notice and where most of my curiosity goes. I collect references, obsess over details others walk past, and find myself drawn to design problems in every context I'm in.


My path into design didn't come through a design school, it came through building things. That's shaped how I learn: by taking on projects that stretch beyond what I already know. Whether it's a streetwear label, an art print brand or a cafe and bar concept, each project has forced me to make decisions independently, defend them without a senior designer to fall back on and ship work that has to hold up in the real world. That's where a significant part of my design competence comes from.

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ux insights

HOT TOPIC!

Who am I?

By Joël K. Imfeld

Wednesday, Mar 18, 2026

Designing Between Code and Experience

Most designers think in screens. I think in systems.


My background as a trained computer scientist shapes how I approach design, not just what something looks like, but how it's built, how it scales and whether it will still make sense in two years. I work at the intersection of design and engineering, which means I can have honest conversations with developers, push back when something doesn't need to be complicated, and make decisions that hold up beyond the mockup.

From Development to Design

I started in web development and moved into UX and UI design, not because I stopped caring about code, but because I realised the bigger problems were happening one step earlier. How a product is structured, how interactions are sequenced, how a design system is architected, that's where I want to work.

Design with a Technical Backbone

I think in components, not pages. In tokens, not colours. In flows, not frames. That way of thinking makes me useful in environments where design and development have to actually work together, not just hand things off.

Beyond the Day-to-Day

Outside my main role I run several independent creative projects, and that's not a coincidence. Design is not something I switch off after work. It's how I think, what I notice and where most of my curiosity goes. I collect references, obsess over details others walk past, and find myself drawn to design problems in every context I'm in.


My path into design didn't come through a design school, it came through building things. That's shaped how I learn: by taking on projects that stretch beyond what I already know. Whether it's a streetwear label, an art print brand or a cafe and bar concept, each project has forced me to make decisions independently, defend them without a senior designer to fall back on and ship work that has to hold up in the real world. That's where a significant part of my design competence comes from.

ux insights

HOT TOPIC!

Who am I?

By Joël K. Imfeld

Wednesday, Mar 18, 2026

Designing Between Code and Experience

Most designers think in screens. I think in systems.


My background as a trained computer scientist shapes how I approach design, not just what something looks like, but how it's built, how it scales and whether it will still make sense in two years. I work at the intersection of design and engineering, which means I can have honest conversations with developers, push back when something doesn't need to be complicated, and make decisions that hold up beyond the mockup.

From Development to Design

I started in web development and moved into UX and UI design, not because I stopped caring about code, but because I realised the bigger problems were happening one step earlier. How a product is structured, how interactions are sequenced, how a design system is architected, that's where I want to work.

Design with a Technical Backbone

I think in components, not pages. In tokens, not colours. In flows, not frames. That way of thinking makes me useful in environments where design and development have to actually work together, not just hand things off.

Beyond the Day-to-Day

Outside my main role I run several independent creative projects, and that's not a coincidence. Design is not something I switch off after work. It's how I think, what I notice and where most of my curiosity goes. I collect references, obsess over details others walk past, and find myself drawn to design problems in every context I'm in.


My path into design didn't come through a design school, it came through building things. That's shaped how I learn: by taking on projects that stretch beyond what I already know. Whether it's a streetwear label, an art print brand or a cafe and bar concept, each project has forced me to make decisions independently, defend them without a senior designer to fall back on and ship work that has to hold up in the real world. That's where a significant part of my design competence comes from.

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10:44

Skills

Scope of work

What I do now

Web Development

Interaction Design

UX/UI Design

Product Thinking

Design Systems

Independent Work

Graphic Design

Photography

Videography

Creative Projects

Collaborations

Career

Things that led here

joel — -career — 78x18

$ cat career_changelog.txt

UI/UX Designer

getAbstract

Jan 2023 - Apr 2026

UI/UX Designer

getAbstract

Jan 2023 - Apr 2026

Co-Founder / Freelance

kommanichts

Oct 2024 - Now

Co-Founder / Freelance

kommanichts

Oct 2024 - Now

Co-Founder / Design Lead

OBLIVIOUS CLO

Oct 2022 - Now

Co-Founder / Design Lead

OBLIVIOUS CLO

Oct 2022 - Now

Co-Founder / UX Lead

IZZO

Mar 2022 - Dec 2024

Co-Founder / UX Lead

IZZO

Mar 2022 - Dec 2024

Flugplatz Sicherungssoldat

Swiss Armed Forces

Jan 2022 - May 2022

Flugplatz Sicherungssoldat

Swiss Armed Forces

Jan 2022 - May 2022

Web Developer / UI/UX Designer

getAbstract

Aug 2021 - Dec 2022

Web Developer / UI/UX Designer

getAbstract

Aug 2021 - Dec 2022

Information Technology Trainee

getAbstract

Aug 2017 -  Jul 2021

Information Technology Trainee

getAbstract

Aug 2017 -  Jul 2021

Graphic Designer Internship

Marktindex

Aug 2016 -  Jun 2027

Graphic Designer Internship

Marktindex

Aug 2016 -  Jun 2027

$ boot_sequence

Cambridge English: First (B2)

Certified professional working proficiency in English

Cambridge English: First (B2)

Certified professional working proficiency in English

Federal VET Diploma in Information Technology

Swiss Federal Diploma of Vocational Education and Training (VET)

Federal VET Diploma in Information Technology

Swiss Federal Diploma of Vocational Education and Training (VET)

Continuous Learning

Self-directed learning through professional work, projects, and independent projects

Continuous Learning

Self-directed learning through professional work, projects, and independent projects

Toolkit

Weapons of choice

Design & UX

Figma · UX flows · Interface design · Design Systems · Design Tokens

Design & UX

Figma · UX flows · Interface design · Design Systems · Design Tokens

Frontend

Vue · TypeScript · Bootstrap 5 · CSS

Frontend

Vue · TypeScript · Bootstrap 5 · CSS

AI-assisted Workflows

Claude Code · Claude · Midjourney · Adobe Firefly · ChatGPT

AI-assisted Workflows

Claude Code · Claude · Midjourney · Adobe Firefly · ChatGPT

Project Planning

Jira · Confluence · Monday.com · Plane · Agile / Scrum

Project Planning

Jira · Confluence · Monday.com · Plane · Agile / Scrum

Development

Java · Kotlin · Git · API-based systems

Development

Java · Kotlin · Git · API-based systems

Cloud & Platform

Microsoft Azure · SQL · Entra ID

Cloud & Platform

Microsoft Azure · SQL · Entra ID

Creative

Photoshop · Illustrator · InDesign · Premiere Pro · DaVinci Resolve

Creative

Photoshop · Illustrator · InDesign · Premiere Pro · DaVinci Resolve

FAQ

Before you Ask

What do you currently do?

I currently work as a UI/UX designer, designing interfaces and features for our product web application and mobile app. Alongside design, I am involved in project planning and contribute to development, working closely with product, design, and engineering teams.

Are you a developer or a designer?

I’m a designer with a technical background. I work primarily in UI/UX and visual design, and my development experience helps me think in systems and build designs that actually work.

What kind of roles are you looking for?

Roles where design and technology genuinely overlap. I'm most at home working on digital products that have real complexity behind them, whether that's a design system, a web application or a product that needs to scale. I care less about the job title and more about whether there's room to think, build and improve things over time.

What do you enjoy working on the most?

Projects where there’s room to think, improve, and iterate. I like turning complex problems into clear structures, whether that’s in design, code, or communication.

What do you do outside of work?

I run several independent creative projects. A streetwear label, an art print brand and a small agency on the side doing design and web work for clients. Each one started because I wanted to work on something where I had full creative ownership. That's also where a significant part of my design competence comes from, taking on problems without a safety net and figuring them out.

Coffee or tea?

Coffee. Almost always. Ask me again after my third cup.

Anything else worth knowing?

I’m curious, collaborative, and easy to work with. I like improving ideas together and take the work seriously, just not myself all the time.

Get in touch

Got an idea or a role in mind?

Joël Imfeld

Erlenmatte 75

6020 Emmenbrücke

+41 76 391 24 13

joel.imfeld@gmail.com

I’m always open to meaningful conversations and new opportunities.

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Joël Imfeld

Erlenmatte 75

6020 Emmenbrücke

+41 76 391 24 13

joel.imfeld@gmail.com

I’m always open to meaningful conversations and new opportunities.

Copy Email

Copied

Joël Imfeld

Erlenmatte 75

6020 Emmenbrücke

+41 76 391 24 13

joel.imfeld@gmail.com

Joël Imfeld

Erlenmatte 75

6020 Emmenbrücke

+41 76 391 24 13

joel.imfeld@gmail.com

I’m always open to meaningful conversations and new opportunities.

Copy Email

Copied